Digital printing was developed initially as a cost effective alternative for smaller print runs. Advances in technology have sent this process up to compete with the big dogs!
Capabilities such as variable data give you unlimited possibilities of personalizing each piece for its intended target. The run capacities are growing larger, and the quality is trending up gaining comparisons to its big brother, offset.
Recent market research has proven marketing campaigns, including personalized elements, gain higher response rates as opposed to a static/mass marketing approach. Today's advances in the digital print world allow you take personalization to the next level with the use of variable data.
It's time to market smarter and not harder. It's time to market a stainless steel microwave and oven to customer X, because their buying trends show us they just purchased a stainless steel fridge, and chances are they are not interested in white ones that don't match. With the use of variable data, we can make it happen...automatically!